Multidisciplinary Journal of Science and Technology

Research Theme: The Evolution of E-Commerce in Central Asia: Best Practices

Omar Ashurbaev

Author

Shoxjaxon Jurambekov

Co-Author

Keywords: Central Asia, best practice of e-commerce, digital platforms, cross border trade

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Abstract

Thus, e-commerce has become a powerful transformative force in global markets that are affecting the way business and consumers communicate with each other. The digital renaissance in Central Asia, a region long characterized by being a central component to trade on the Silk Road, is under way. This paper looks at the history of e-commerce in Central Asia as it responds to its the key drivers, challenges and best practices. It discusses how in the context of Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, and Turkmenistan, many regional adaptations and innovations have driven sector growth, inspiring more sustainable development. In particular, the paper talks about the impact of policy, infrastructure and cultural adaptation on the future of e-commerce in the region.

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