THE USE AND EFFECTIVENESS OF INTERACTIVE AR/VR TECHNOLOGIES IN MARKETING STRATEGIES. International conference on multidisciplinary science, [S. l.], v. 3, n. 6, p. 124–126, 2025. Disponível em: https://mjstjournal.universalpublishings.com/index.php/icms/article/view/4476. Acesso em: 19 may. 2026.