International conference on multidisciplinary science

THE USE AND EFFECTIVENESS OF INTERACTIVE AR/VR TECHNOLOGIES IN MARKETING STRATEGIES

Ahmedov Alim Babaniyazovich

Termiz davlat universiteti o’qituvchisi

Keywords: Augmented Reality, Virtual Reality, Marketing Strategies, Immersive Technology, Consumer Engagement, Product Visualization

Abstract

This thesis explores the integration and effectiveness of Augmented Reality (AR) and Virtual Reality (VR) technologies in modern marketing strategies. These interactive tools are transforming how consumers engage with brands, enhancing product visualization, emotional connection, and user experiences. The paper provides a detailed analysis of AR/VR applications in advertising, retail, and customer service, and assesses their impact on consumer engagement and purchase behavior.

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